EV SSL

Extended Validation (EV) SSL enhances the customer experience on your Web site by making it easy to confirm your identity and the security of your site. VeriSign has developed sample text and a custom image to help educate your customers to look for the green address bar to protect against phishing and fraud.

The Green Address Bar Restores Trust with Extended Validation

An EV SSL Certificate gives customers more confidence that they are interacting with a trusted Web site and that their information is secure. An EV SSL Certificate triggers high-security Web browsers to display your organization’s name in a green address bar and show the name of the Certificate Authority that issued it. The Certificate Authority uses an audited, rigorous authentication method and browsers control the display, making it difficult for phishers and counterfeiters to hijack your brand and your customers.

Extended Validation or EV SSL Certificate, which was introduced in 2007, is a significant update of the SSL Certificate validation process that introduced substantial changes to verification methods used in authenticating the identity of online businesses. It provides consumers with a higher trust level while online by identifying which websites are legitimate businesses with verifiable credentials. These new certificates are indicated when the address bar on a visitor’s browser turn green.

Protecting Your Business

Extended Validation (EV) SSL are critical in fighting phishing and other forms of cyber crime by encrypting sensitive information and helping customers authenticate your site. Security best practices call for implementing the highest levels of encryption and authentication possible to protect against cyber fraud and build customer trust in the brand.

To help prevent phishing attacks from being successful and to build customer trust, companies also need a way to show customers that they are a legitimate business. Extended Validation (EV) SSL Certificates are the answer, offering the highest level of authentication available with an SSL Certificate and providing tangible proof to online users that the site is indeed a legitimate business.

EV SSL Certificates require Web sites to pass a stricter identity verification process than required by traditional SSL Certificates. These new certificates also trigger a morenoticeable secure user interface in the latest high-security browsers for visitors to Web sites with an EV SSL Certificate. The address bar turns ahighly visible green color to immediately signal thepresence of identity information. A field on the right of the address bar toggles between the name of the Web site organisation and the issuing CA, such as VeriSign.

EXTENDED VALIDATION CERTIFICATE

EV SSL gives Web site visitors an easy and reliable way to establish trust online by triggering high security Web browsers to display a green address bar with the name of the organization that owns the SSL Certificate and the name of the Certificate Authority that issued it.

The combination of rigorous vetting and the highly visible “green bar” interface should inspire a higher level of consumer confidence in the trustworthiness of a Web site — confidence that has eroded over time due to the dramatic increase in phishing attacks. Web sites with EV SSL are expected to see an increase in the number of transactions completed by consumers as a direct result of this increased level of confidence.

Benefits

  • Increases consumer confidence and trust
  • Higher online transaction completion rate
  • Competitive advantage versus sites without EV
  • Strong defense against phishing attacks

Features

  • Very visible “green bar” interface immediately identifies your site
  • Security status bar displays your organization name and your trusted CA
  • Highest industry standard for identity authentication
  • Secured Seal with EV Upgrade